Focus
Build family-memory technology carefully and resist distractions that do not serve that mission.
About Boinayel
A software startup creating technology for family memory.
Boinayel is an early-stage software startup developing private technology to help families preserve stories, people, photos, videos, voices, documents, relationships, and meaning across generations.
Built for continuity, privacy, and long-term family use.
Why we exist
Build something families can trust over time.
Family memory is often scattered across phones, boxes, accounts, files, and the people who still remember what those things mean.
Boinayel exists to build a better way to preserve that context and meaning without turning family life into a public feed or ordinary storage problem.
Our story
Before there was a company, there was a question about family memory.
The work that would become Boinayel began with a question: how can a family preserve not only photographs, documents, and voices, but also the relationships and context that give them meaning?
That idea took shape as a private, living Family Book and, over time, as ESTELA™, the current product Boinayel builds and operates.
See the story and public updatesWhat we build
We develop private technology for family memory.
Estela is Boinayel's current product: a private living Family Book built to help families preserve what matters with context, permission, and care.
Boinayel's enduring focus is private family memory. The company exists beyond any one product name and takes responsibility for building, operating, and sustaining that work over time.
How we work
Principles that guide the company.
Privacy
Family information deserves intentional boundaries, clear permissions, and careful review.
Durability
Build for years and generations, not for short-term engagement.
Care
Use technology to support human judgment where family meaning is sensitive.
Business development
Outside guidance as Boinayel advances.
Boinayel founder Israel Ortiz Ojeda is enrolled with The University of Scranton Small Business Development Center (SBDC) in connection with the company and is preparing to work with the center on business-development guidance as Boinayel advances ESTELA™ and its commercialization planning.
The relationship is advisory. Boinayel remains responsible for its business, product, and operating decisions.
Founder
Founded by Israel Ortiz Ojeda.
Founder & Managing Member, Boinayel, LLC · Product lead for ESTELA™
Israel Ortiz Ojeda founded Boinayel to build private technology for family memory. His background in military legal support, federal investigation and compliance, legal and business education, and product development informs the company's approach to documentation, privacy, clear responsibilities, and disciplined review.
Company
Boinayel, LLC
Boinayel, LLC is a Pennsylvania limited liability company. Boinayel is the company's public brand.
The company was organized in Pennsylvania on August 3, 2026. Pennsylvania entity number: 0015764468.
The company is an early-stage software startup focused on developing private technology for family memory.
Current stage
An established company. A current product advancing carefully.
- Boinayel, LLC is a Pennsylvania limited liability company.
- Boinayel is an early-stage software startup focused on private family memory.
- Estela™ is the current product Boinayel builds and operates.
- Estela remains in a controlled private pilot and is not generally available to the public.
- Boinayel.com is a public information site and does not receive private family memories, payments, or access requests.