Updates & announcements
Boinayel publishes announcements and material changes here about the company, ESTELA™, privacy, availability, and other milestones that help explain how this work is evolving.
An official low-frequency public archive, not a promotional feed.
Our story
Before there was a company, there was a question: how can a family preserve stories, people, photographs, voices, and documents without losing the relationships and context that give them meaning?
That work grew into a private Family Book and, over time, into ESTELA™, the product Boinayel builds and operates today. Boinayel, LLC was established to continue that work with privacy, permission, and long-term responsibility at its center.
Public archive
History · Origins
Before Boinayel, LLC existed, the work began with a simple question: how can a family preserve not only files, but also the people, relationships, and context that give them meaning?
Product · Early product stage
The idea evolved into a private, living Family Book: a space designed to connect people, stories, photographs, voices, documents, and lived experiences without turning family memory into a public feed.
Product · Naming history
As the Family Book concept matured, the product moved through earlier working and public-facing names. ESTELA™ is the current name of the product Boinayel builds and operates. Those earlier names do not represent separate products or active offerings.
Company · August 3, 2026
Boinayel, LLC was organized as a Pennsylvania limited liability company. Its Pennsylvania entity number is 0015764468. In August 2026, the company also received its Employer Identification Number from the Internal Revenue Service.
ESTELA · August 2026
Boinayel builds and operates ESTELA™, a private, living Family Book. getestela.com is the public home of the product and its fictional preview.
Trademark · August 8, 2026
Boinayel, LLC filed a Principal Register application with the USPTO for the standard-character mark ESTELA. Application Serial No. 50040008 was filed under Section 1(b), intent to use, in International Classes 009 and 042. The application is pending.
Business development · September 3, 2026
The University of Scranton Small Business Development Center (SBDC) processed the client application connected with Boinayel, and the company is preparing to use the center's no-cost, confidential consulting services for business planning and commercialization guidance. The relationship is advisory, and Boinayel remains responsible for its business, product, and operating decisions.
Availability · Current status
The public preview uses completely fictional, read-only content. The private pilot remains limited to admitted participants with approved accounts and active membership; there is no public signup or general availability.
Company information
Boinayel, LLC
Pennsylvania, United States
August 3, 2026
0015764468
Trademark
U.S. Trademark Application Serial No. 50040008, filed August 8, 2026. The application is pending, and ESTELA is not presented as a federally registered trademark.
