Boinayel
The company that designs, develops, and operates Estela with long-term responsibility.
A Boinayel product
Boinayel builds and operates Estela™.
Estela is a private, living Family Book that helps a family preserve people, stories, voices, photographs, documents, and meaning across generations.
Boinayel is the company. Estela is the product for families.
One clear relationship
Boinayel is the company. Estela is the product.
Boinayel sets the direction, develops the technology, and operates the service. Estela is the experience families know and use to preserve memory with privacy and context.
Responsibilities
One experience, with visible responsibility.
Estela
The private product and experience created for families.
The family
Keeps control of its memory. Preserving does not mean publishing.
Discover the product
The complete experience lives in Estela.
In Estela, you can explore a fictional, read-only Family Book without creating an account or saving information. The public experience shows how people, lived experiences, and documents connect. The current preview continues in Spanish.
Trademark
ESTELA™ is a trademark of Boinayel, LLC.
U.S. Trademark Application Serial No. 50040008, filed August 8, 2026. The application is pending, and ESTELA is not presented as a federally registered trademark.
See the public recordCurrent stage
Fictional public preview and controlled private pilot.
- Estela provides a completely fictional, read-only public preview.
- The private pilot is separate and limited to admitted participants with an approved account and active membership in the correct Family Book.
- There is no public signup, payment, public family-space creation, general availability, or public launch.
- Boinayel.com explains the company and its responsibility for Estela; it does not receive private family memories.