U.S. Army
Served as a 27D Paralegal Specialist and Sergeant, with experience in legal support, documentation, confidentiality, and professional responsibility.
Founder
Israel Ortiz Ojeda
Founder and Managing Member of Boinayel, LLC and product lead for ESTELA™, focused on product strategy, privacy, compliance, documentation, and operational readiness.
Private technology for family memory, built with long-term responsibility.
Current work
Building Boinayel and advancing ESTELA™ carefully.
Israel founded Boinayel to build private technology that helps families preserve stories, people, voices, photographs, documents, relationships, lived experiences, and the context that gives them meaning.
He currently leads Boinayel's product direction and business planning, the family-facing ESTELA™ experience, privacy and governance concepts, operational readiness, and coordination of the technical and professional resources needed to develop the product responsibly.
Background
Legal, investigative, business, and service experience.
U.S. Department of Labor
Worked as a Wage and Hour Investigator at the GS-12 level, with experience in federal investigation, regulatory compliance, interviewing, evidence, analysis, and documentation.
Education
Earned a Juris Doctor (J.D.) from Facultad de Derecho Eugenio María de Hostos in Mayagüez, Puerto Rico, and a Bachelor of Business Administration (B.B.A.) with majors in Management and Human Resources Management from Universidad Interamericana de Puerto Rico, Recinto de San Germán.
Approach
Professional experience informs how ESTELA is built.
His background informs a working approach built around clear responsibilities, evidence-based decisions, careful documentation, disciplined review, and respect for the sensitivity of family information.
At Boinayel, that discipline applies to privacy-conscious product decisions, access and governance boundaries, operational readiness, and a continuity-minded product strategy that prioritizes long-term family trust over short-term engagement.
Current responsibility
A clearly defined founder role.
- Founder and Managing Member of Boinayel, LLC.
- Product lead for ESTELA™.
- Boinayel remains an early-stage software startup focused on private family memory.
- ESTELA continues as a controlled private pilot and is not generally available to the public.